A cookie is a small text file that is saved in your web browser. It allows our system to remember your device when you visit our website. No personal identifiable data is stored in cookies, only an anonymous id number.
If you for some reason would like to prevent this website (or any other website) from setting cookies in your browser, you can do this in your browser settings. You can also install a plugin in your browser that blocks all cookies from Google Analytics. The plugin is available for most modern browsers.
Improving the website
We are constantly working to improve pure.se. In order to do this, we use Google Analytics to analyze our visitors' behavior on an anonymous and aggregate level.
The information about your use of this website is transmitted to Google anonymously. We will not seek to link your IP address with any personal identifiable information about you. In fact, the last digits in your IP address will be truncated before it is sent to Google.
The behavioral data collected is processed to compile statistical reports on website activity. The intent is not to look at the behavior of an individual user. Instead, aggregate statistics are reported, like "How many users have used the top navigation during the last week?"
Reports like this are then used to help us take decisions about website improvements.
The analytics cookie is a first-party cookie, which means that it's set by pureitgroup.